Union Minister Hardeep Singh Puri launches Swachhotsav under Swachh Bharat Mission Urban 2.0

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In the run up to the Women’s Day on Wednesday, Union Minister Hardeep Singh Puri has launched Swachhotsav, 3-week women-led swachhata campaign, under the Swachh Bharat Mission Urban 2.0. The campaign aims to recognize and celebrate the transition from women in sanitation to women-led sanitation.

A series of events and activities will be organized across cities to celebrate women from all walks of life, who will provide leadership in making the mission of garbage free cities (GFC) a success.

At the launch, the first edition of Women Icons leading Sanitation & Waste Management (WINS) Challenge-2023 was also announced.
The WINS Challenge-2023 will recognize high-impact women entrepreneurs or women-led enterprises working to achieve urban swachhata. The nominations for the WINS Awards-2023 will begin  tomorrow onwards.

The Swachhata Yatra will kick-off on 10th March and will conclude on 30th March, which has been declared as International Day of Zero Waste by the United Nations General Assembly. Representatives of 34 States/UTs will be travelling to 24 States and UTs as part of the Yatra.

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