Recent modifications in Twitter pose problems for users, pave way for competition: Analysts

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Some users on microblogging site Twitter are shifting to third-party apps since the company has made verification necessary within 30 days for accessing TweetDeck, a move which industry watchers believe could give an edge to rival platforms.

Since the removal of Teams feature from the Elon Musk-led app, reported outages and a number of changes announced, users have been taking to the platform to report issues of increased advertisements and appearances of blocked and muted accounts on their Twitter feed.

A user tweeted, “Twitter just has too many ads and now you’re locking Tweet Deck behind a paywall and limiting the number of tweets I can read in a day… Unless I pay.”

“If we’re going to be rate-limited based on view count, why am I forced to view accounts I blocked?,” another user tweeted. Heads of enterprise technology platforms said that their work has been impacted due to the changes over the past 3-4 months on Twitter.

“We have to switch screens and use third party tools for quick analysis and tracking,” MD of Edelman Digital Kunal Arora said.

Delhi-based creative media agency Schbang’s co-founder and CEO Akshay Gurnani believes that the verification criteria will result in a lot of brands and users moving off Twitter. Experts weigh in on the impact of changes to TweetDeck for users and businesses.

“Monetising TweetDeck can reduce unnecessary trends created by spam accounts, but it will also change the way corporates and political organisations control trends, impacting content consumption for Twitter users,” said Akhilesh Shukla, CEO of Messy Desk Media, the parent company of enterprise technology platform TechShots.

Mumbai-based advertising agency Campaign Masters project head Riyaz Ahmed said that introducing ads or paid analytics could help businesses reach more people.

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